Glossary · Business & Sourcing
What Is Stock vs Custom Packaging?
Stock packaging is a ready-made component a factory already holds and can order in small quantities, while custom packaging is made to your design and normally needs tooling and a much higher minimum quantity. The choice trades upfront cost and differentiation against MOQ and lead time.
Why it matters when you source
Stock packaging is the single most effective lever on a first-order MOQ, because it removes tooling and lets a smaller run use existing components. Many brands launch on stock and move to custom on the second or third order, once volume is proven.
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