ODM Formula Development
You bring the market, the positioning and the price point. Our R&D team translates the brief into a stable, tested formula — including licensed categories that most factories cannot legally produce.
What is cosmetics ODM development?
ODM (Original Design Manufacturing) is the model where the factory's R&D team develops the formula for you. You bring the brand vision, the target market and a brief — benefits, texture, price point — and we turn it into a stable, tested, market-ready formulation that you sell under your brand.
The difference from OEM is simple: OEM manufactures a formula you already have, ODM creates the formula for you. Choose ODM when you want a differentiated product without building your own laboratory.
Our ODM work is backed by a library of 86,554 documented formulas and a Baiyun R&D base that holds Chinese special-use cosmetics approvals — whitening, anti-spot, sunscreen (SPF35) and anti-hair-loss — categories that cannot legally launch without a licence. If your brief needs one of those claims, it routes to the team that holds the paperwork.
What our ODM service includes
From brief to shelf — the full development path under one roof.
Brief & market positioning
We work through target market, claims, texture benchmarks and price point before a single gram is weighed.
Formula development
Adapted from our 86,554-formula library or developed fresh — with iteration rounds until the texture and performance are right.
Licensed-category development
Sunscreen, whitening, anti-spot and anti-hair-loss formulas developed by the R&D base that holds the special-use approvals.
Compliance pre-check
Ingredient and claim review against your destination market's route — US MoCRA, EU CPNP, ASEAN — before production, not after.
Stability & safety testing
Stability, microbiology and safety testing with full documentation for every batch.
Production handoff
The same base that developed the formula scales it up — no technology transfer between companies, no lost detail.
Our ODM process
Five steps from brief to launch.
Brief
Market, positioning, claims, texture and price point — a structured brief we confirm together before development starts.
Formula proposal
We propose the formula direction and cost from our 86,554-formula library or a fresh build, and agree the development scope in writing.
Sampling & iteration
First sample in 7 days, two free rounds included. We iterate texture, fragrance and performance against your feedback.
Compliance check
Ingredients and claims are checked against your target market's requirements — including licensed-category constraints — before scale-up.
Production & launch
10–15 days of production after approval, then packaging, QC documentation and export shipping.
ODM key facts
ODM — frequently asked questions
The questions that matter before commissioning a formula.
How is ODM different from OEM?+
OEM manufactures a formula you already own. ODM means our R&D team develops the formula from your brief. Many brands use both across different SKUs.
Who owns the formula you develop?+
Ownership terms are agreed in writing before development begins — exclusive development for your brand or adaptation from our library, each with clear terms in the development agreement.
How long does development take?+
First sample in 7 days. Total development time depends on iteration rounds and testing; production follows 10–15 days after final approval.
Can you develop licensed categories like sunscreen?+
Yes. Our Baiyun R&D base holds Chinese special-use approvals covering sunscreen (SPF35), whitening, anti-spot and anti-hair-loss — categories that cannot legally launch without a licence.
What is the MOQ for ODM production?+
The same as every route: from from 1,000 pcs per SKU. No development premium on the minimum.
Do you check compliance for my market?+
Yes — ingredients and claims are reviewed against your destination market's route (US MoCRA, EU CPNP, ASEAN) before scale-up, with documentation support through registration.
Start your ODM project
Send the brief — you will have a quote and a sample plan back within days, not weeks.
Request a Quote