Private Label Sleeping Mask
The last-step ritual — overnight textures that turn sleep into a glow claim.
What this mask can be filled into
Mixed-variant orders can split the stated MOQ across formats under one brand.
| Format / Specification | MOQ | Lead Time |
|---|---|---|
| Water-glow sleeping gel 80 ml jar | 1,000 pcs | 10–15 days |
| Cica overnight soothing mask 80 ml | 1,000 pcs | 10–15 days |
| Brightening TXA sleeping cream 80 ml | 1,000 pcs | 10–15 days |
MOQ and lead time above are the standard liquid, cream and gel route. The real minimum is set by the manufacturing system rather than the category: surfactant systems (shampoo, body wash) start at 2,000 pcs, stick formats at 3,000, and powders and sheet masks at 5,000 — with longer production runs to match.
What the dwell time actually delivers
INCI names and typical levels reflect publicly documented formulation practice. All values are adjustable in your build.
| Ingredient (INCI) | Typical Level | Function & Benefit |
|---|---|---|
| Sodium Hyaluronate + Betaine | hydration system | Overnight water reservoir |
| Centella Asiatica Extract | 5–10% | Calming overnight repair story |
| Tranexamic Acid | 2% | Glow-while-you-sleep positioning |
What decides how this behaves at dwell
Single-use versus multi-use
A sachet removes in-use contamination, a jar gives better economics. The choice is a market decision with a formulation consequence.
Drying behaviour can be designed
Whether a clay mask tightens or stays comfortable is decided by the clay blend and the humectant level, not by the clay alone.
Adhesion and fit
A sheet that lifts at the edges is judged a bad mask regardless of what is in it. Cut and material are part of the specification.
Sheet saturation level
A sheet can hold only so much liquid without dripping. Saturation is tuned against the pack, the shelf life and how the customer applies it.
The route a dwell-time product takes through production
- 1
Control the fill weight
In a single-use format fill weight is the dose, so it is checked per unit rather than on an average of the batch.
- 2
Hold for microbiological release
Wet formats are released on a microbiological result, and for a jar the in-use study is part of the file.
- 3
Run the in-use preservation study
For a jar format the study replicates real opening and contamination, not just the sealed shelf life.
- 4
Check the dwell behaviour
Drying, setting and rinsing are re-checked on the approved sample so the behaviour the buyer signed off is the behaviour that ships.
Sleeping masks close the K-beauty routine with a generous overnight layer that works while the customer sleeps — the claim structure customers instinctively understand. Textures run from watery jellies to cushion creams, always with a comfortable, never-sticky finish because the product stays on all night.
Systems pair humectant depth (HA, betaine) with soothing botanicals or brightening actives depending on the shelf. The 80 ml jar with spatula lid is the category standard and photographs as the routine's finale.
Format and usage options
- Glow, calm or brightening systems
- 80 ml jar + spatula stock packaging
- AM-rinse usage insert cards
- Pillow-safe (non-transfer) verification
Masks that pair with it
Private Label Sheet Masks
The gifting and travel hero — substrate choice decides everything, and we stock all three tiers.
Private Label Centella (Cica) Serum
Cica serums from calming water to standardized madecassoside — the K-beauty heritage active.
Private Label Night Cream
The recovery-story cream — richer textures, active pairings and a night-ritual story.
Buyer guides for this build
Before you brief a supplier on this category, these are the guides that answer the questions buyers ask next — timelines, order quantities, cost structure and compliance.
The paperwork that travels with a mask order
Manufacturing takes place in-house under GMPC and ISO 22716 certification, licence 粤妆20250206, with raw-material-to-carton traceability on each batch.
Every production order ships with a certificate of analysis, a stability summary, a microbiology report and MoCRA / CPNP-ready documentation.
For a wet format the retained Golden Sample is the reference for how the product dries, sets and rinses — properties that no single instrument reading captures.
Questions we answer on every mask brief
Is a sleeping mask just a heavy cream?
No — it is engineered for overnight wear: non-transfer textures, deeper humectant systems and morning-rinse expectations that ordinary creams do not carry.
Will it get on pillows?
We verify non-transfer under standard pillow contact in the sensory protocol — a category-specific check most suppliers skip.
Which system for a first launch?
Water-glow — the texture demos beautifully and the claim needs no education.
Ten minutes is a formulation constraint
The dwell time printed on the pack is a promise, and everything in the formula has to still be acceptable at the end of it. A texture that is pleasant at minute one and irritating at minute ten has failed the brief.
That is why drying behaviour, tack and how the product moves as the customer talks or walks are assessed on skin for the full dwell rather than only at application.
Where each route fits a brief
Dwell time, removal and the pack all change together — these routes are not interchangeable.
| Format | Release behaviour | Typical brief |
|---|---|---|
| Biocellulose sheet | Tight adhesion, even delivery | Premium single-use masks |
| Peel-off film | Sets to a film, removed in one piece | Formats sold on a visible result |
| Hydrogel sheet | Cooling, slow release across the dwell | After-sun and travel formats |
| Clay and mud | Absorptive, drying, visibly tightening | Purifying and oil-control positioning |
Tell us how it comes off
Peel, rinse or leave on — removal is part of the product experience and it changes the base. Send the routine and we quote the format.