Private Label Sheet Masks
The gifting and travel hero — substrate choice decides everything, and we stock all three tiers.
What is delivered during the dwell
INCI names and typical levels reflect publicly documented formulation practice. All values are adjustable in your build.
| Ingredient (INCI) | Typical Level | Function & Benefit |
|---|---|---|
| Sodium Hyaluronate + Panthenol | hydration system | Classic plumping dose |
| Niacinamide + TXA | brightening system | Glow-positioned dose |
| Centella + Beta-Glucan | calming system | Sensitive-skin dose |
Sheet masks are the lowest-barrier trial product in beauty — and the category where substrate quality separates premium from commodity. Tencel carries essence well at accessible cost, hydrogel cools and adheres for premium positioning, bio-cellulose delivers the 'second skin' fit that justifies luxury pricing.
Essence doses run 22–30 ml per mask with the same active systems as our serum line, so masks extend your serum franchise into gifting. Single units drive checkout impulse; 5-packs and 10-packs drive gifting seasons.
What you can change on this build
- Tencel / hydrogel / bio-cellulose substrate tiers
- Single, 5-pack and 10-pack formats
- Serum-franchise matching essences
- Travel-retail and gift-set packaging
Questions we answer on every mask brief
Which substrate should we launch?
Tencel for volume and price accessibility; bio-cellulose when the positioning is premium. Hydrogel suits cooling-claim niches like post-sun and morning events.
Can masks match my serum actives?
Yes — matching essences to your serum line turns masks into the trial and gifting layer of the same franchise.
What MOQ applies?
Sheet masks run on 10,000-piece minimums because converting and filling are batch processes; mixed-variant orders can split the volume.
Why the in-use study matters more here
A jar mask meets air and fingers at every use, which is a very different exposure from the sealed shelf life. The in-use preservation study replicates that pattern rather than assuming it away.
Production runs on GMPC and ISO 22716 certified lines under manufacturing licence 粤妆20250206, with traceability from raw material to carton on every batch. Appearance, texture and dwell behaviour are checked against the retained Golden Sample at release.
What this mask can be filled into
Mixed-variant orders can split the stated MOQ across formats under one brand.
| Format / Specification | MOQ | Lead Time |
|---|---|---|
| Tencel hydration mask 25 ml, single | 1,000 pcs | 10–15 days |
| Hydrogel cooling mask pair-pack | 1,000 pcs | 10–15 days |
| Bio-cellulose premium mask 25 ml | 1,000 pcs | 10–15 days |
MOQ and lead time above are the standard liquid, cream and gel route. The real minimum is set by the manufacturing system rather than the category: surfactant systems (shampoo, body wash) start at 2,000 pcs, stick formats at 3,000, and powders and sheet masks at 5,000 — with longer production runs to match.
Wet formats and dry formats fail differently
A sheet mask fails through the pack — a seal that leaks, a substrate that dries out, a saturation level that will not hold. A clay mask fails on skin — it sets too hard, it cracks, or it will not rinse clean.
Neither is a formula problem in the ordinary sense, and both are found by testing the finished unit the way the customer uses it rather than the bulk in a jar.
The dwell-time formats we produce
Single-use and multi-use formats carry different preservation files, so the route is settled before the pack.
| Format | Release behaviour | Typical brief |
|---|---|---|
| Hydrogel sheet | Cooling, slow release across the dwell | After-sun and travel formats |
| Clay and mud | Absorptive, drying, visibly tightening | Purifying and oil-control positioning |
| Biocellulose sheet | Tight adhesion, even delivery | Premium single-use masks |
| Gel mask | Translucent, cooling, no drying | Hydration and after-sun positioning |
Pair this with
Private Label Hyaluronic Acid Serum
Multi-weight HA hydration serums that feel plumping, not sticky — the safest first SKU for any new brand.
Private Label Eye Masks
The 15-minute photo op — hydrogel patches that chill, de-puff and film beautifully.
Private Label Clay Mask
The 10-minute ritual with the visual demo — clays that purify without the tight-squeak.
Buyer guides for this build
Before you brief a supplier on this category, these are the guides that answer the questions buyers ask next — timelines, order quantities, cost structure and compliance.
The route a dwell-time product takes through production
- 1
Set the dwell time and the claim
How long the mask stays on decides how much active it can carry and what it can credibly claim.
- 2
Verify the cut and fit
Cut geometry is checked against the reference so the mask sits the way the approved sample did.
- 3
Choose the carrier
Clay, cream, gel or substrate, selected for the release behaviour the brief needs rather than for novelty.
- 4
Match the pack to the usage
Sachet, tube or jar, chosen against single-use or multi-use consumption patterns in the destination market.
What shapes release during the dwell
Adhesion and fit
A sheet that lifts at the edges is judged a bad mask regardless of what is in it. Cut and material are part of the specification.
Dwell time sets the dose
A product left on for twenty minutes can carry more than one left on for one, so the level is set against real usage rather than the label.
The ten-minute expectation
Customers time a mask against what the pack told them. A product that is still tacky at the stated dwell is read as a failure even if the actives performed.
Fit across face shapes
One cut does not suit every market. Where a category is competitive, the cut is treated as part of the product rather than a purchasing line item.
Bring the texture reference
If you want a mask that sets to a specific feel, send the reference. We rebuild a comparable base and your approved sample becomes the production reference.