Private Label Eye Gel
The cold spoon, bottled — water-gel freshness for the eye zone.
Eye gel is the eye category's youth SKU: water-gel texture that flashes cool on application, hydrates without milliness under concealer, and reads 'morning routine' in every demo video. The customer is younger than eye-cream buyers and buys the sensation first.
We engineer the cooling via low-temperature-gel physics (not menthol), keep it concealer-compatible — no pilling, no shine — and offer applicator-tip packaging because the metal tip is half the morning ritual.
The functional system in this base
INCI names and typical levels reflect publicly documented formulation practice. All values are adjustable in your build.
| Ingredient (INCI) | Typical Level | Function & Benefit |
|---|---|---|
| Caffeine | 1–3% | Puffiness-look support |
| Sodium Hyaluronate | 0.2–0.5% | Weightless hydration |
| Cucumber Extract | 1–3% | Classic cooling story |
| Acetyl Tetrapeptide-5 | 1% | De-puffing peptide |
What holds this fluid together over its shelf life
Water quality is an ingredient
Purified water has its own specification, and it matters more here than in any other format because it is most of the formula.
The assay method is part of release
A method that works on the raw material can fail inside the finished matrix. It is validated against the product as filled before it is used at release.
Buffers steady the pH window
A buffer slows drift but adds its own ionic load, which can shift viscosity and compatibility. It is chosen with the rest of the system rather than bolted on.
A buffer has a capacity
A buffer holds pH only across a limited range of incoming acid or base. Beyond that it gives way, so the capacity is checked against what the formula will actually meet rather than assumed.
Formats and order quantities
Mixed-variant orders can split the stated MOQ across formats under one brand.
| Format / Specification | MOQ | Lead Time |
|---|---|---|
| Cooling eye gel 15 ml with metal tip | 1,000 pcs | 10–15 days |
| Eye gel + eye cream duo set | 1,000 sets | 10–15 days |
| Travel 8 ml size | 1,000 pcs | 10–15 days |
MOQ and lead time above are the standard liquid, cream and gel route. The real minimum is set by the manufacturing system rather than the category: surfactant systems (shampoo, body wash) start at 2,000 pcs, stick formats at 3,000, and powders and sheet masks at 5,000 — with longer production runs to match.
pH, stability and shelf-life questions
Eye gel or eye cream?
Gel for young, oily or makeup-wearing eyes; cream for dry or mature. Two-SKU eye shelves are standard for a reason.
How is the cooling achieved without menthol?
Water-gel evaporation physics plus cucumber actives — menthol would irritate the eye zone, so we engineer the sensation instead.
Will it pill under concealer?
No — the gel sets in seconds and we verify compatibility with the three leading concealer formats.
What you can change on this build
- Metal-tip applicator packaging
- Concealer-compatibility testing
- Menthol-free cooling engineering
- Gen-Z packaging direction
Pair it with these builds
Private Label Eye Cream
The highest-margin small SKU — de-puffing, firming and brightening routes from 15 ml.
Private Label Caffeine Eye Serum
The morning-routine hero — cold-roller caffeine for eyes that look awake.
Private Label Dark Circle Serum
The 8-hours-of-sleep illusion — targeted tone care for the under-eye.
Buyer guides for this build
Before you brief a supplier on this category, these are the guides that answer the questions buyers ask next — timelines, order quantities, cost structure and compliance.
In water, everything dissolves — including the problems
A water-based product is the simplest thing to make and the hardest thing to keep stable. Oxygen, light and trace metals all reach the actives directly, and there is no oil phase standing in the way to slow them down.
That is why protection here is built from three parts at once: the headspace, the pack and the chelation strategy. Remove any one and the shelf life falls to the weakest link in the chain.
Which fluid route fits which active
The more the active needs protecting, the more of the decision moves from the formula to the pack.
| Route | Barrier it needs | Where it fits |
|---|---|---|
| Low-water fluid | Airless or aluminium-barrier pack | Actives sensitive to oxygen and light |
| Glycol-rich fluid | Modest barrier, higher water activity | Actives that need solubility more than protection |
| Micellar system | Surfactant-stabilised, clear pack | Cleansing waters and no-rinse formats |
| Simple aqueous | Chelator plus an opaque or UV-filtered pack | Stable actives in high-volume lines |
Traceability from raw material to carton
Each batch is traceable from the incoming raw material through to the sealed carton, on GMPC and ISO 22716 certified lines operating under licence 粤妆20250206.
For a fluid the traceability record is read with the retained Golden Sample and the stability data, because colour, clarity and assay each move on their own timeline.
The stages this fluid passes through
- 1
Verify dosage across the pack
Where the pack meters a dose, the delivered volume is checked across the life of the pack rather than only when it is full.
- 2
Validate the assay in the matrix
The analytical method is proven on the finished product before it is used at release, because a method written for the raw material often does not carry over.
- 3
Set the overage deliberately
The level is set so the product is still inside specification at the end of shelf life, rather than only at the moment it leaves the line.
- 4
Clarify by filtration
Filtration is matched to the viscosity so the product stays clear without stripping out what gives it body.
Tell us how long it has to last
Shelf life sets the overage, and the overage sets the cost. Send the target and we quote a base that reaches it.