Glossary · Business & Sourcing
What Is MOQ?
MOQ (Minimum Order Quantity) is the smallest quantity of a product a factory will accept for a production run. In cosmetics OEM/ODM it is set by the manufacturing system, not the product category: our liquid, cream and gel route starts at 1,000 pcs, surfactant systems at 2,000 pcs, stick formats at 3,000, and powders and sheet masks at 5,000.
Why it matters when you source
MOQ decides how much capital your line ties up and how many SKUs you can afford to launch. Mixed-variant orders can often split the stated MOQ across formats under one brand, so ask how the factory counts an 'order' before you cut a SKU from your plan.
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