Niacinamide 10% + Zinc Serum
The best-selling single-active serum type in US and EU e-commerce — now manufacturable under your own brand.
MOQ from 1,000 pcs (stock formula) · GMPC + ISO 22716 · US FDA registered

Niacinamide serums are the single most requested serum type we manufacture, and it is easy to see why: the ingredient is affordable, stable, and supported by an unusually strong body of published research. Western consumers have been trained by bestseller charts to look for a 10% concentration paired with zinc PCA, and the formula has become a default first purchase for oily, combination and acne-prone skin across the US, UK, Germany and beyond.
We produce this exact category — a water-based, 10% niacinamide + 1% zinc PCA serum — as a stock private-label formula, so you can launch under your own brand without paying custom development fees. If your positioning targets sensitive skin or a premium price point, our R&D team can re-engineer the base with soothing actives, a lower 5% concentration, or a hydrating hybrid texture.
Water-based serum · 30 ml airless pump or dropper bottle · pH 5.5–6.5
Key Actives & Typical Concentrations
All INCI names and concentration ranges below reflect publicly documented formulation practice for this category. Every value is adjustable in your custom build — see the customization section.
| Ingredient (INCI) | Typical Level | Function & Benefit |
|---|---|---|
| Niacinamide | 10% (5% / 4% optional) | Regulates sebum, visibly refines pores, fades post-blemish marks, supports the moisture barrier |
| Zinc PCA | 1% | Oil-balancing partner that complements niacinamide for shine control |
| Sodium Hyaluronate | 0.2% | Keeps the water-light base comfortable on the skin, prevents tightness |
| Panthenol (Pro-Vitamin B5) | 1% optional | Adds soothing, barrier-supporting hydration for sensitive-skin positioning |
| Allantoin | 0.2% optional | Calming buffer that improves tolerance on reactive skin |
How We Engineer This Formula
Why 10% is the retail sweet spot
Between 4% and 10%, niacinamide covers the full commercial story: oil regulation, pore appearance, tone evenness and barrier support. We default to 10% because that is the number shoppers search for, but we also run 5% and 4% versions for brands targeting sensitive-skin or pharmacy channels. Every concentration is verified by assay on the finished batch, not just the mixing sheet.
Built for hot, humid and cold markets alike
The base passes 3-month accelerated stability at 45°C and freeze-thaw cycling, which matters if you sell into Southeast Asia, the Gulf or unheated European logistics. Niacinamide is one of the most export-friendly actives: it does not oxidize like vitamin C, needs no special packaging gas flush, and survives transparent bottles.
Claim-ready documentation
We supply the formulation dossier, assay report, stability summary, and microbiology (PET/challenge-test readiness) that brand-side regulatory teams need for US MoCRA listings and EU CPNP notifications. If your copywriter needs compliant claim language, we provide a claims sheet that separates cosmetic-permissible claims from drug claims.

Manufactured In-House, Documented Per Batch
Our R&D lab develops and stability-tests every niacinamide batch before mass production.
Our factory (Guangdong Kuaiying Biotechnology, license 粤妆20250206) runs GMPC and ISO 22716-certified lines with batch traceability from raw material to carton. Every production order ships with certificate of analysis, stability summary, microbiology report and MoCRA/CPNP-ready documentation.
Customization Options for Your Brand
- Concentration: 4%, 5% or 10% niacinamide, with or without zinc PCA
- Texture: water-light, hydrating gel, or milky essence hybrid
- Add-on actives: panthenol, allantoin, centella asiatica, green tea, salicylic acid 0.5–1%
- Packaging: 15/30 ml dropper, airless pump, or 50 ml pump bottle; frosted, amber or custom-color glass and PET
- Certification support: MoCRA (US), CPNP (EU), UK SCPN, halal and vegan declarations
- Low-fragrance or fragrance-free base; essential-oil-free by default
MOQ & Ordering Tiers
| Order Route | Details |
|---|---|
| Stock formula (this base) | 1,000 pcs / SKU · ready to fill · production in 10–15 days |
| Adjusted stock (tweak actives/texture) | 1,000 pcs / SKU · 7-day sample + 30 day production |
| Full custom ODM | 1,000 pcs / SKU · production in 10–15 days incl. 2 revisions |
| Sampling | 3–5 samples, 5–7 days, cost credited against first order |
Payment terms: 30–50% deposit, balance before shipment. Full quotation within 24 hours of your brief.
MOQ and lead time above are the standard liquid, cream and gel route. The real minimum is set by the manufacturing system rather than the category: surfactant systems (shampoo, body wash) start at 2,000 pcs, stick formats at 3,000, and powders and sheet masks at 5,000 — with longer production runs to match.
Frequently Asked Questions
What is the MOQ for a private label niacinamide serum?
With our existing 10% niacinamide + zinc stock base, the minimum is 1,000 pcs per SKU with your own labels — ideal for first launches and market testing. Full custom development with a new formula follows the same 1,000 pcs floor per SKU.
Can you match a 10% niacinamide formula from a bestselling Western brand?
We do not copy third-party formulas, and we never need to: the active system itself — niacinamide with zinc PCA at published concentrations — is public knowledge and freely manufacturable. We build your version on our own verified base, tune the texture and supporting actives to your brief, and document everything for your target market's regulations.
Does niacinamide require special packaging or storage?
No. Unlike vitamin C, niacinamide is stable in normal conditions and works in clear or amber bottles. We still recommend airless or pump packaging for a premium feel and dose control, and every order ships with stability and compatibility test records.
Which export documents do you provide with each batch?
Each batch ships with a certificate of analysis, assay verification of the actives, microbiology report, stability summary, and CPNP/MoCRA-ready formulation documentation. We are GMPC / ISO 22716 certified and US FDA-registered, and we support free-sale documentation for the Middle East and Southeast Asia.
Related Benchmark Formulas
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Further Reading
How MOQs work across serum, cream and cleanser SKUs.
From brand brief to first production order.
Buyer guides for this build
Before you brief a supplier on this category, these are the guides that answer the questions buyers ask next — timelines, order quantities, cost structure and compliance.
Launch This Formula Under Your Brand
Send your target market, quantity and packaging preferences — our team replies with a full quotation and sample plan within 24 hours.