Hyaluronic Acid 2% + B5 Serum
The universal hydration serum — the lowest-risk hero SKU for any new skincare brand.
MOQ from 1,000 pcs (stock formula) · GMPC + ISO 22716 · US FDA registered
If niacinamide is the best-known active, hyaluronic acid is the most trusted one. A multi-weight HA serum with panthenol is the safest hero product a new brand can launch: it suits every skin type, every climate and every age group, it has no irritation profile, and the claim story — immediate plumping hydration plus barrier support — is simple for any market to understand. Western bestseller lists have kept a 2% multi-molecular HA + B5 formula in their top ranks for years.
We manufacture this category as a stock private-label base with a blend of high, medium and low molecular weight hyaluronic acid plus 5% panthenol. The multi-weight system is not marketing decoration: high molecular weight HA sits on the surface and smooths, while low molecular weight fractions penetrate the upper layers for longer-lasting comfort.
Water-gel serum · 30 ml dropper or airless pump · pH 5.0–6.0
Key Actives & Typical Concentrations
All INCI names and concentration ranges below reflect publicly documented formulation practice for this category. Every value is adjustable in your custom build — see the customization section.
| Ingredient (INCI) | Typical Level | Function & Benefit |
|---|---|---|
| Sodium Hyaluronate (multi-weight blend) | 2% | Surface smoothing plus deeper-layer hydration; immediate plumping look |
| Hydrolyzed Hyaluronic Acid | 0.1–0.3% | Low-molecular fraction for lasting comfort and fine-line softening |
| Panthenol (Pro-Vitamin B5) | 5% | Barrier-supporting, soothing humectant; calms tightness and redness |
| Glycerin | 3–5% | Cost-effective humectant backbone that keeps the base comfortable |
| Betaine / Trehalose | 1% optional | Osmolyte hydration for dry-climate positioning |
How We Engineer This Formula
Multi-weight HA, properly balanced
The 2% headline number only works when the molecular-weight blend is right — too much low-weight HA turns the base tacky, too much high-weight HA feels like nothing. Our stock base is tuned for a cushioned, fast-absorbing finish that layers cleanly under makeup, which is the texture Western reviewers consistently reward.
The safest first SKU for a new brand
No irritation profile, no photostability issues, no claim restrictions, no special packaging, and it never goes out of season. Most of our brand clients open with an HA serum alongside one active SKU (niacinamide or retinol) and one cleanser — a complete routine that answers every skin type.
Sensitive-skin and dermatological positioning ready
The base is fragrance-free by default and can carry ophthalmologist-tested and dermatologically-tested claim support through our partner labs. If you sell into pharmacy or clinic channels, we provide the full documentation package for MoCRA, CPNP and UK notifications.
Manufactured In-House, Documented Per Batch
Water-based hydration formulas are filled in our ISO 22716 cleanroom lines.
Our factory (Guangdong Kuaiying Biotechnology, license 粤妆20250206) runs GMPC and ISO 22716-certified lines with batch traceability from raw material to carton. Every production order ships with certificate of analysis, stability summary, microbiology report and MoCRA/CPNP-ready documentation.
Customization Options for Your Brand
- HA total: 1%, 2% or 3%; blend ratio of molecular weights tuned to texture target
- Panthenol level: 1–5%
- Texture: water-light, cushiony gel, or milky essence
- Add-ons: centella asiatica, cica extract, ectoin, beta-glucan, ceramides
- Packaging: dropper, airless, pump bottle; clear or frosted glass, rPET options
- Fragrance-free standard; suitable for all regional regulatory dossiers
MOQ & Ordering Tiers
| Order Route | Details |
|---|---|
| Stock formula (2% HA + B5) | 1,000 pcs / SKU · ready to fill · production in 10–15 days |
| Adjusted stock (texture/add-ons) | 1,000 pcs / SKU · 7–10 day revised sample |
| Full custom ODM | 1,000 pcs / SKU · production in 10–15 days |
| Sampling | 3–5 samples, 5–7 days, cost credited against first order |
Payment terms: 30–50% deposit, balance before shipment. Full quotation within 24 hours of your brief.
MOQ and lead time above are the standard liquid, cream and gel route. The real minimum is set by the manufacturing system rather than the category: surfactant systems (shampoo, body wash) start at 2,000 pcs, stick formats at 3,000, and powders and sheet masks at 5,000 — with longer production runs to match.
Frequently Asked Questions
Is a 2% hyaluronic acid concentration actually meaningful?
Yes — HA is effective at low percentages, and 2% of a well-blended multi-weight system is at the high end of what remains cosmetically elegant. What matters more is the molecular-weight blend and the supporting humectants, which is exactly where our base is engineered.
What is the MOQ for private label HA serum?
1,000 pcs per SKU on the stock base with your own labels — the same floor applies to a fully custom formula. Both routes include stability testing and export documentation.
Can you produce an HA serum for sensitive-skin or derm-cosmetics positioning?
Yes. The stock base is already fragrance-free; we can add centella, beta-glucan or ectoin, remove all potential sensitizers, and support dermatological testing claims through partner labs — a common route for pharmacy and clinic-channel brands.
How does HA serum ship in hot climates?
Very well. The formula is water-based with conventional preservation, passes 45°C accelerated stability, and needs no special packaging. It is one of our most exported SKUs to the Gulf and Southeast Asia.
Related Benchmark Formulas
Niacinamide 10% + Zinc Serum
The best-selling single-active serum type in US and EU e-commerce — now manufacturable under your own brand.
Ceramide PM Barrier Repair Lotion
The dermatologist-coded night moisturizer — barrier science at drugstore economics.
Oil-Free Hyaluronic Gel-Cream
The no-shine hydration hero for oily and combination skin — Western oil-free shelves' quiet workhorse.
Further Reading
Choosing hero SKUs for a first launch.
Shipping, docs and customs for serums.
Buyer guides for this build
Before you brief a supplier on this category, these are the guides that answer the questions buyers ask next — timelines, order quantities, cost structure and compliance.
Launch This Formula Under Your Brand
Send your target market, quantity and packaging preferences — our team replies with a full quotation and sample plan within 24 hours.