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Emulsified Systems · OEM / ODM

Private Label Eye Balm

Eye care that fits a pocket — swipe-on balm for the always-moving customer.

Eye-BalmStick-FormatOn-The-GoNourishingTravel-Retail
Private Label Eye Balm — private label & OEM manufacturing

The questions that come up every time

Balm vs. cream for the eye?

Balm trades water-based actives for occlusive nourishment and portability — it is the dry-eye-zone and travel SKU.

Can it go over makeup?

Yes — pressed lightly with the ring finger it revives concealer crease zones; that demo is the category's best content.

Does it melt in the bag?

Our wax matrix holds to 40°C; summer logistics tested with the same thermal protocol as lip balms.

The water phase is an ingredient, not a carrier

Humectants, salts and pH adjusters all sit in the water phase, and all of them change how the emulsion forms and how it holds together. A polyol added for skin feel shifts the interfacial behaviour at the same time.

Electrolytes are the sharpest example: a small amount can thicken a system built on one emulsifier and destabilise a system built on another. The water phase is formulated, not simply filled.

The textures we fill this base in

Each route below is a different balance of oil phase, emulsifier and thickener, not a different marketing story.

RouteTexture characterTypical brief
Gel-creamLight, breaks quickly on skinHot-climate and oily-skin briefs
Structured balmHigh melt point, protective filmBarrier repair and winter edits
Lamellar (liquid crystal)Rich, layered, slow-release feelBarrier creams and premium night products
Oil-rich pasteHigh oil phase, low waterBalm-adjacent textures delivered from a tube

The paperwork that travels with a cream order

Manufacturing takes place in-house under GMPC and ISO 22716 certification, licence 粤妆20250206, with raw-material-to-carton traceability on each batch.

Every production order ships with a certificate of analysis, a stability summary, a microbiology report and MoCRA / CPNP-ready documentation.

Texture is the hardest property to describe in numbers, so the retained Golden Sample is kept on file as the reference a batch is released against, alongside the viscosity and pH readings on the record.

The route an emulsified base takes through production

  1. 1

    Formulate the water phase

    Humectants, electrolytes and pH adjusters are set as a group, because each one shifts how the emulsion forms and how it holds.

  2. 2

    Fix the pack before the studies

    Jar, tube or airless pump is settled early, because the pack decides what the preservation and stability studies have to demonstrate.

  3. 3

    Choose the volatile fraction

    Light esters and silicones are selected for the first few seconds of wear and kept distinct from the emollients that carry the after-feel.

  4. 4

    Hold for microbiological release

    The batch is released on a microbiological result rather than on a production schedule.

Eye balm reformats the category's richest care into a swipe: stick balms with oils and waxes that melt at skin temperature, nourishing the eye zone without fingers or fuss. The format wins travel retail, gym bags and the over-lipstick touch-up moment.

We tune the wax-oil matrix for a swipe that neither drags nor slides, keep the formula ophthalmologist-reviewed, and design slim sticks that live in the same pocket as a lipstick — which is exactly the shelf story.

Every format this base can be filled in

Mixed-variant orders can split the stated MOQ across formats under one brand.

Format / SpecificationMOQLead Time
Nourishing eye balm stick 10 g1,000 pcs10–15 days
Eye balm + lip balm twin pack1,000 sets10–15 days
Travel-retail 3-pack display1,000 sets10–15 days

MOQ and lead time above are the standard liquid, cream and gel route. The real minimum is set by the manufacturing system rather than the category: surfactant systems (shampoo, body wash) start at 2,000 pcs, stick formats at 3,000, and powders and sheet masks at 5,000 — with longer production runs to match.

Texture, pack and claim options

  • Drag-free swipe verification
  • Lipstick-pocket slim format
  • Travel-retail multipack displays
  • Ophthalmologist-reviewed screening

Buyer guides for this build

Before you brief a supplier on this category, these are the guides that answer the questions buyers ask next — timelines, order quantities, cost structure and compliance.

Four points that fix the texture

The pack is part of the barrier

A jar, an airless pump and a tube expose the formula to very different amounts of air and finger contact. The pack changes the preservation requirement.

Preservation across two phases

An emulsion splits a preservative between oil and water. Efficacy is tested against the finished matrix, because partitioning can leave the water phase under-protected.

Droplet size sets the texture

A finer dispersed phase reads smoother and absorbs faster; a coarser one reads richer. It is decided by the shear applied during emulsification rather than by the oil percentage alone.

pH drift and the active inside

Emulsions buffer slowly. Where an active has a pH window, that window is verified at fill and again at the end of the stability study.

What the oil phase is carrying

INCI names and typical levels reflect publicly documented formulation practice. All values are adjustable in your build.

Ingredient (INCI)Typical LevelFunction & Benefit
Shea Butter10–20%Melting nourishment
Jojoba Esters5–10%Long-wear emollience
Vitamin E0.5–1%Antioxidant care
Peptide Complex1%Firmness-look support

Bring the sample you want to beat

Send the product you are positioning against and we quote a base built to answer it, texture for texture.

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