Private Label Eye Balm
Eye care that fits a pocket — swipe-on balm for the always-moving customer.

The questions that come up every time
Balm vs. cream for the eye?
Balm trades water-based actives for occlusive nourishment and portability — it is the dry-eye-zone and travel SKU.
Can it go over makeup?
Yes — pressed lightly with the ring finger it revives concealer crease zones; that demo is the category's best content.
Does it melt in the bag?
Our wax matrix holds to 40°C; summer logistics tested with the same thermal protocol as lip balms.
The water phase is an ingredient, not a carrier
Humectants, salts and pH adjusters all sit in the water phase, and all of them change how the emulsion forms and how it holds together. A polyol added for skin feel shifts the interfacial behaviour at the same time.
Electrolytes are the sharpest example: a small amount can thicken a system built on one emulsifier and destabilise a system built on another. The water phase is formulated, not simply filled.
The textures we fill this base in
Each route below is a different balance of oil phase, emulsifier and thickener, not a different marketing story.
| Route | Texture character | Typical brief |
|---|---|---|
| Gel-cream | Light, breaks quickly on skin | Hot-climate and oily-skin briefs |
| Structured balm | High melt point, protective film | Barrier repair and winter edits |
| Lamellar (liquid crystal) | Rich, layered, slow-release feel | Barrier creams and premium night products |
| Oil-rich paste | High oil phase, low water | Balm-adjacent textures delivered from a tube |
The paperwork that travels with a cream order
Manufacturing takes place in-house under GMPC and ISO 22716 certification, licence 粤妆20250206, with raw-material-to-carton traceability on each batch.
Every production order ships with a certificate of analysis, a stability summary, a microbiology report and MoCRA / CPNP-ready documentation.
Texture is the hardest property to describe in numbers, so the retained Golden Sample is kept on file as the reference a batch is released against, alongside the viscosity and pH readings on the record.
The route an emulsified base takes through production
- 1
Formulate the water phase
Humectants, electrolytes and pH adjusters are set as a group, because each one shifts how the emulsion forms and how it holds.
- 2
Fix the pack before the studies
Jar, tube or airless pump is settled early, because the pack decides what the preservation and stability studies have to demonstrate.
- 3
Choose the volatile fraction
Light esters and silicones are selected for the first few seconds of wear and kept distinct from the emollients that carry the after-feel.
- 4
Hold for microbiological release
The batch is released on a microbiological result rather than on a production schedule.
Eye balm reformats the category's richest care into a swipe: stick balms with oils and waxes that melt at skin temperature, nourishing the eye zone without fingers or fuss. The format wins travel retail, gym bags and the over-lipstick touch-up moment.
We tune the wax-oil matrix for a swipe that neither drags nor slides, keep the formula ophthalmologist-reviewed, and design slim sticks that live in the same pocket as a lipstick — which is exactly the shelf story.
Every format this base can be filled in
Mixed-variant orders can split the stated MOQ across formats under one brand.
| Format / Specification | MOQ | Lead Time |
|---|---|---|
| Nourishing eye balm stick 10 g | 1,000 pcs | 10–15 days |
| Eye balm + lip balm twin pack | 1,000 sets | 10–15 days |
| Travel-retail 3-pack display | 1,000 sets | 10–15 days |
MOQ and lead time above are the standard liquid, cream and gel route. The real minimum is set by the manufacturing system rather than the category: surfactant systems (shampoo, body wash) start at 2,000 pcs, stick formats at 3,000, and powders and sheet masks at 5,000 — with longer production runs to match.
Texture, pack and claim options
- Drag-free swipe verification
- Lipstick-pocket slim format
- Travel-retail multipack displays
- Ophthalmologist-reviewed screening
Other emulsion builds
Private Label Eye Cream
The highest-margin small SKU — de-puffing, firming and brightening routes from 15 ml.
Private Label Moisture Stick
Serum, solidified — glide-on hydration that never touches a dropper.
Private Label Lip Balm Manufacturing
Lip balm is the highest-volume, most giftable SKU in lip care — and the easiest first product for a brand entering beauty. The category has quietly split into four lanes: classic sticks (mass volume), care-luxe balms (ceramide/squalane, pharmacy-coded), tinted balms (color crossover) and SPF balms (outdoor/sport positioning). We manufacture all four.
Buyer guides for this build
Before you brief a supplier on this category, these are the guides that answer the questions buyers ask next — timelines, order quantities, cost structure and compliance.
Four points that fix the texture
The pack is part of the barrier
A jar, an airless pump and a tube expose the formula to very different amounts of air and finger contact. The pack changes the preservation requirement.
Preservation across two phases
An emulsion splits a preservative between oil and water. Efficacy is tested against the finished matrix, because partitioning can leave the water phase under-protected.
Droplet size sets the texture
A finer dispersed phase reads smoother and absorbs faster; a coarser one reads richer. It is decided by the shear applied during emulsification rather than by the oil percentage alone.
pH drift and the active inside
Emulsions buffer slowly. Where an active has a pH window, that window is verified at fill and again at the end of the stability study.
What the oil phase is carrying
INCI names and typical levels reflect publicly documented formulation practice. All values are adjustable in your build.
| Ingredient (INCI) | Typical Level | Function & Benefit |
|---|---|---|
| Shea Butter | 10–20% | Melting nourishment |
| Jojoba Esters | 5–10% | Long-wear emollience |
| Vitamin E | 0.5–1% | Antioxidant care |
| Peptide Complex | 1% | Firmness-look support |
Bring the sample you want to beat
Send the product you are positioning against and we quote a base built to answer it, texture for texture.