Private Label Keratin Shampoo
Salon smoothing, one wash at a time — keratin's frizz truce.
Pack formats, MOQ and lead time
Mixed-variant orders can split the stated MOQ across formats under one brand.
| Format / Specification | MOQ | Lead Time |
|---|---|---|
| Keratin shampoo 300 ml | 1,000 pcs | 10–15 days |
| Keratin set (shampoo + conditioner + mask) | 1,000 sets | 10–15 days |
| Salon liter 1000 ml back-bar | 1,000 pcs | 10–15 days |
MOQ and lead time above are the standard liquid, cream and gel route. The real minimum is set by the manufacturing system rather than the category: surfactant systems (shampoo, body wash) start at 2,000 pcs, stick formats at 3,000, and powders and sheet masks at 5,000 — with longer production runs to match.
Questions we answer on every cleansing brief
Is this a keratin treatment in a bottle?
No — it is the maintenance wash that extends a treatment's life and calms frizz on untreated hair. Honest framing, loyal customers.
Why sulfate-free here specifically?
Sulfates strip the very treatment deposits the customer paid for — sulfate-free is not a trend in this SKU, it is the product logic.
Salon channel economics?
The liter back-bar doubles salon margin and advertises the retail line at every wash station.
What can be adjusted on this wash
- Post-treatment compatibility testing
- Sulfate-free default
- Salon liter back-bar program
- Keratin line trio architecture
Keratin shampoo extends the salon smoothing story into daily washes: hydrolyzed keratin deposits along the cuticle to calm frizz look between treatments. The customer is post-keratin-treatment, or wishes she were.
We use low-molecular hydrolyzed keratin that penetrates rather than just films, keep it sulfate-free by default (sulfates strip the treatment the customer paid for), and verify smoothness retention on treated hair panels.
Where the compliance file comes from
The line is GMPC and ISO 22716 certified, and each batch carries traceability from raw material to carton under licence 粤妆20250206.
For a wash the file is built around the parameters that move in production — surfactant ratio, viscosity and pH — and each batch is released against the retained Golden Sample with CoA, stability summary, microbiology report and MoCRA / CPNP-ready documentation attached.
Build out the rest of the routine
Private Label Keratin Smoothing Treatment
Salon smoothing, at home — formaldehyde-free keratin systems activated by the flat iron.
Private Label Keratin Hair Mask
The smoothing intensive — keratin's between-treatment lifeline.
Private Label Straightening Balm
The blowout's best friend — smoother, straighter, protected from the heat.
Buyer guides for this build
Before you brief a supplier on this category, these are the guides that answer the questions buyers ask next — timelines, order quantities, cost structure and compliance.
Four things that decide how this washes
A mildness claim needs a method
Protein-denaturation and zein testing give a comparable number across systems, and one of them is usually what a mildness claim rests on. The test is run against your finished blend rather than the raw material's published figure.
The cap is a dosing decision
How much a customer pours decides how the wash performs. Where the pack delivers an uncontrolled dose, the formula is built to stay acceptable across that range instead of being tuned to one ideal.
Order of addition changes the batch
Whether the fragrance premix, the polymer or the salt goes in first changes the finished viscosity and sometimes the clarity. The sequence is fixed in the process file rather than left to the operator.
Fragrance in a rinse-off window
In a wash the scent has seconds to register. Fragrance load and encapsulation are set for impact at the moment of use, not for longevity on skin.
The cleansing system behind the claim
INCI names and typical levels reflect publicly documented formulation practice. All values are adjustable in your build.
| Ingredient (INCI) | Typical Level | Function & Benefit |
|---|---|---|
| Hydrolyzed Keratin | 0.5–2% | Cuticle smoothing deposit |
| Cocamidopropyl Betaine | 5–10% | Sulfate-free cleansing |
| Argan Oil | 0.5% | Gloss pairing |
| Hydrolyzed Silk | 0.2–0.5% | Slip and shine |
The stages this wash passes through
- 1
Filter before fill
A filtration step removes undissolved matter that would otherwise show up as specks in a clear bottle.
- 2
Check clarity at the cold end
The batch is cooled to the coldest shelf the product will see and checked for haze, which is where a marginally soluble component shows up first.
- 3
Set the rheology
Viscosity is built with electrolyte, polymer or both, then checked at the temperature the product will actually be stored at.
- 4
Premix the conditioning phase
Cationic conditioning agents are hydrated and dispersed separately before they meet the anionic matrix, so they deposit instead of neutralising in the bulk.
In a rinse-off, deposition is the whole game
A leave-on keeps whatever you put into it. A wash keeps only what manages to deposit on the surface and stay there against the next rinse — a much smaller number, and a much harder one to control.
Deposition depends on charge, molecular weight and the dilution profile, so it is engineered with the polymer and the surfactant architecture together. Measuring the load in the bottle tells you nothing about it.
Which base suits which claim
There is no single best system — only the one that matches your claim, your cost target and the hair or skin your customer has.
| System | Lather character | Where it fits |
|---|---|---|
| Taurate systems | Soft lather that holds up in hard water | Premium bars and sulfate-free liquids |
| Sarcosinate blend | Fast-building with a clean rinse-off | Daily-wash lines where residual feel matters |
| Sulfate-free hybrid | Foam close to conventional, lower cost | Mass-market lines moving off sulfate |
| Non-ionic-led | Very low foam, high mildness | Cleansers for reactive or post-procedure skin |
Start with how the wash should feel
Tell us the hair or skin type, the claim you need and the price tier you are selling into. We match the surfactant system and reply with a full quotation within 24 hours.