Glossary · Business & Sourcing
What Is Private Label?
Private label is the retail-side model in which a brand sells products manufactured by a third party under the brand's own name. In cosmetics, private label usually means selecting existing, validated formulas from a factory's catalog and applying your branding — the fastest and lowest-MOQ way to launch a line.
Why it matters when you source
Private label is how most new brands launch: the formula is proven, the MOQ is the lowest of the three sourcing modes, and your work concentrates on brand and channel. Its trade-off is that the same formula may be available to others, so differentiation comes from brand, packaging and shade range.
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