Private Label Belly Butter
The maternity ritual in cream form — rich shea, twice a day, every day.
Build the range around it
Private Label Stretch Mark Oil
The maternity aisle's highest-trust SKU — gentle oils, honest wording.
Private Label Body Butter
The whipped indulgence — spoonable butters for dry skin and gifting seasons.
Private Label Firming Body Cream
Toning appearance in a jar — caffeine and peptide systems for the body-firming shelf.
Buyer guides for this build
Before you brief a supplier on this category, these are the guides that answer the questions buyers ask next — timelines, order quantities, cost structure and compliance.
An emulsifier has a temperature range, not just a number
Emulsifiers are selected on a scale that describes how they behave at one temperature. What decides stability in practice is how that behaviour moves as the batch is heated, cooled, and then stored through a summer — the same system can be flawless at the bench and unstable in a warehouse.
So the system is screened across the temperature range of the destination rather than at a single set point. A market that ships through a hot port and stores in an air-conditioned shop asks a different question from one that does neither.
Emulsion routes and what each one is built for
Texture is the first thing a customer judges and the last thing a formula gives up cheaply — the route matters more than the wording.
| Route | Texture character | Typical brief |
|---|---|---|
| Anionic-emulsified | Classic body, broad compatibility | Mainstream creams where cost leads |
| Gel-cream | Light, breaks quickly on skin | Hot-climate and oily-skin briefs |
| Non-ionic-emulsified | Neutral, skin-compatible feel | Sensitive-skin and premium lines |
| Concentrated base | Thick in the jar, spreads thin | Face creams sold on a little going a long way |
What brands ask us about this category
Butter vs oil for the line?
Both — butter owns the morning/evening routine, oil owns the ritual and gifting. The duo set is the highest-converting SKU in maternity.
Non-greasy claim — can we hold it?
Yes with the whipped system — we measure absorbency time on panels, and under 5 minutes is our spec.
Post-partum extension?
The same formula serves post-partum care; most brands extend the line with one SKU and one claim update.
The route an emulsified base takes through production
- 1
Screen the emulsifier across temperature
The system is tested at the low and high ends of the destination market's range, not only at the temperature it was made at.
- 2
Choose the emulsifier system
The emulsifier decides texture, melt point and stability at once, so it is picked with the destination market's climate in mind.
- 3
Build the rheology
Thickener and fatty alcohol levels are tuned to reach the viscosity and yield point the pack format needs.
- 4
Deaerate before fill
Entrained air is removed so fill weight and appearance in the pack both stay consistent from the first unit to the last.
Belly butter is the daily-habit half of the maternity line: a rich shea-based cream applied twice daily through the months where skin stretches fastest. Where the oil is the ritual moment, the butter is the routine — and routine products re-purchase.
We build whipped-rich textures that absorb without the greasy aftermath (the category's top complaint), run the same pregnancy-safe screening as the oil, and package in jars sized for the dresser top — visible, lovable, giftable.
What you can change on this build
- Whipped texture engineering
- Pregnancy-safe screening
- Jar / pump formats
- Duo set with oil
Documentation that ships with the order
Every production order leaves with a certificate of analysis, a stability summary, a microbiology report and MoCRA / CPNP-ready documentation, produced on GMPC and ISO 22716 certified lines under licence 粤妆20250206.
The pack and closure are part of that file rather than separate from it, and the retained Golden Sample is kept as the physical record of the approved texture.
Four points that fix the texture
The pack is part of the barrier
A jar, an airless pump and a tube expose the formula to very different amounts of air and finger contact. The pack changes the preservation requirement.
The oil phase sets the feel
Emollient choice decides absorbency, slip and after-feel. It is the single biggest lever on whether the product reads as premium or value tier.
A wash surfactant is not a leave-on emulsifier
Chemistry that is unremarkable in a rinse-off can irritate when left on skin all day. The two categories are selected against different criteria even when the molecules look similar.
Challenge the preservative in the matrix
A challenge test run in water says little about the same preservative inside a cream, because it partitions between the two phases. The study runs against the product as filled.
Order sizes for each pack format
Mixed-variant orders can split the stated MOQ across formats under one brand.
| Format / Specification | MOQ | Lead Time |
|---|---|---|
| Belly butter jar 200 g | 1,000 pcs | 10–15 days |
| Whipped texture variant | 1,000 pcs | 10–15 days |
| Maternity duo (butter + oil) | 1,000 sets | 10–15 days |
MOQ and lead time above are the standard liquid, cream and gel route. The real minimum is set by the manufacturing system rather than the category: surfactant systems (shampoo, body wash) start at 2,000 pcs, stick formats at 3,000, and powders and sheet masks at 5,000 — with longer production runs to match.
What the oil phase is carrying
INCI names and typical levels reflect publicly documented formulation practice. All values are adjustable in your build.
| Ingredient (INCI) | Typical Level | Function & Benefit |
|---|---|---|
| Butyrospermum Parkii (Shea) Butter | 15–30% | Rich occlusive care |
| Theobroma Cacao (Cocoa) Seed Butter | 10–20% | Classic maternity butter |
| Tocopherol | 0.5% | Antioxidant support |
Start from the pack you have in mind
Jar, tube or airless pump changes the preservation and the fill decision. Send the pack and we build the emulsion to fit it.