Australia & NZ Market Entry: Labelling & Claims
Labelling in Australia and New Zealand follows the pattern familiar from other mature markets: ingredient declaration, product identity, batch identification and the responsible business, with local conventions on dating and a hard boundary at therapeutic claims.
At a glance
- Ingredients
- Declared in descending order using INCI names
- Identity
- Product name, purpose and net content
- Traceability
- Batch number or code, with dating conventions that differ from the EU
- Boundary
- A therapeutic claim changes the labelling regime
What the market requires
Ingredient declaration
Ingredients are declared in descending order using INCI nomenclature, subject to the destination's rules on low-concentration ingredients and on colourants. The order must follow the actual formula rather than a template.
Identity, content and batch
The label identifies the product and its purpose, states net content and carries a batch code. Dating conventions differ from the EU model, so European artwork cannot simply be reused.
Claims discipline
Because a therapeutic claim changes the regulatory route, claim wording is drafted with the classification in mind rather than reviewed after design. This is the most consequential labelling decision in these markets.
What this means for your brief
Treat claim wording as the first labelling decision rather than the last, because it determines whether the product stays a cosmetic. Ingredient order, net content and batch coding are then straightforward artwork work.
What we provide
- Ingredient declarations in formula order with INCI names for your artwork
- Batch identification and per-batch documentation that support traceability requirements
- Documentation behind the claims that the formula and testing actually support
Capabilities above are limited to what is verifiable: GMPC and ISO 22716 certification audited by third parties, cosmetics production licence 粤妆20250206, and FDA MoCRA facility registration. See certifications.
Market questions
Can I reuse European artwork?
Not unchanged. The mandatory elements and dating conventions differ, and claim rules are what most often force a rewrite.
Does the label need the factory's details?
The label must identify the responsible business for the market. Confirm whether that is your local entity or the manufacturer, because it changes the artwork.
More on Australia & NZ market entry
Regulatory requirements change. Confirm the current position for your product with your local adviser or appointed representative before you place artwork or place an order. See also certifications and compliance and the sourcing glossary.
Sourcing for Australia & NZ?
Send your product brief with the destination market — quotation and formula recommendations within 24 hours.
Get a Free Quote