Glossary · Regulation & Compliance
What Is Claim Substantiation?
Claim substantiation is the evidence a brand must hold to support what a cosmetic product says about itself — hydrates for 24 hours, reduces the appearance of fine lines, dermatologically tested. Each market sets its own bar, but the common principle is that a claim must be truthful and the evidence must exist.
Why it matters when you source
Claims are where marketing and regulation collide, and where a supplier shortcut becomes your liability. Ask what testing the factory can run and document, then publish only the claims that evidence actually covers — artwork is cheaper to change than a regulator's finding.
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- Cosmetics testing & certification guide →
- Cosmetics labeling requirements (US & EU) →
- Certifications & compliance →
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